Rationale & Purpose
In accordance with the Thai Government's policy on national development through the Bio-Circular-Green Economy (BCG) Model, one of the key strategies is to enhance Thailand's "Soft Power" and increase the value of the creative economy driven by "intelligence" and "creativity."
Thailand possesses unique cultural assets and strengths—ranging from arts and crafts, traditions, and distinctive local communities to cultural tourism—which, when combined with Thai creativity and craftsmanship, form a strong foundation for sustainable economic growth.